The latest trend to hit the hair care market is products loaded with keratin. They promise to solve the problem of rough, lusterless tresses. Today, you can easily get keratin shampoo and conditioner online and otherwise. However, the best quality comes only from reputable brands.

Importance of keratin

54rtfxcHair is nothing but protein structure which is in the form of keratin. According to experts, when keratin bonds break you get rough, damaged tresses. Most of the salon treatments like bleaching, perming, coloring, and others break keratin bonds to some extent. Excess heat of styling tools also does the same. Besides this, a diet poor in protein can pave the path for weak, breakage-prone tresses.
Your tresses find their strength and elasticity in keratin. That’s why advanced hair care brands like Keranique infuse their products with keratin substances. Today’s erratic lifestyle takes a toll on tresses health, not mentioning the environmental pollution.

In the past one needed a cleansing agent to keep his/her tresses clean. Today, you need much more under the shower. Shampoo should not only cleanse, but also nourish, repair, and hydrate tresses. Keratin shampoo and conditioner are equipped to do all this.

Benefits of keratin products

They form a keratin film around strands. This film acts as a barrier against external damaging elements like dust, pollution, harsh winds, snow, extreme heat and cold, and the sun. The film also helps to seal moisture in tresses shafts. This keeps hair hydrated. They appear silkier, softer, and bouncier. The film lets cuticles overlap each other, which smoothens tresses texture. Light gets reflected uniformly from such hair, giving them a dazzling shine. While using a keratin-based product your hair looks fuller. As each strand gets coated with keratin, their volume increases naturally.

A typical Keranique hair product contains keratin based substances, botanical extracts, and other hair nourishing elements. Perhaps this is what gives the brand the thumbs up from users. According to a market survey, Keranique is among the top-ranked hair care brands. It offers a collection of products designed especially for thinning hair. Each product is formulated to add volume and quality to tresses. A striking feature is that the brand is only for women.

4erdsfghBrands like Keranique are made to help women come out of their ‘bad tresses days.’ They assist women in flaunt glamorous hair and deal with their hair loss problems actually. So if you, too, are a sufferer, take the first step. Switch to a keratin shampoo and conditioner. Make sure they are from reputable brands. Choice of brand is important, say experts. Only then can you expect the desired results.